Pek-Snack

Refreshed brand communication for fresh products

Pek-Snack Ltd. has been a decisive operator in Hungary’s bakery market. It produces and distributes frozen bakery goods via its over 1800 franchise partners, turning over 150 000 transactions daily. Besides Hungary, it is present in Croatia and in the Check Republic.

Task

Refreshment of the brand’s visual communication and performing media PR tasks.

Solutions

• Creative planning and execution of an in-house publication
• Media and press: writing and monitoring press-releases, preparing press responds.
• Preparing a handbook of crisis communication to contain modellings of versatile potential dangers or emergencies as well as ready-to-use communication panels.
• Doing an online research on the brand’s social media with over 3000 responds.
• Producing a crisis communication handbook for modelling and handling versatile communication emergencies.