
Nective
Smart re-branding
Nective System is a sared-intelligence building-automatization system. Smarthome system’s basis is formed by Kameleon Light module which is a ready-for-service right after installation and is able to perform all the essential functions without any programming necessities. The concept of the system is that one module performs only one function – e.g. controlling lighting, shading or heating –, thus a building is run by more Kameleon modules.
Task/Responsibility
Renaming the smart-home system, strategic planning of its online and offline branding as well as its operative execution.
Solutions
- Management of the brand’s renaming
- Brand image design
- Defining target group
- Positioning
- Formulating brand message
- Writing slogans
- Defining specific communication tools
- Action plan for execution