Smart re-branding

Nective System is a sared-intelligence building-automatization system. Smarthome system’s basis is formed by Kameleon Light module which is a ready-for-service right after installation and is able to perform all the essential functions without any programming necessities. The concept of the system is that one module performs only one function – e.g. controlling lighting, shading or heating –, thus a building is run by more Kameleon modules.


Renaming the smart-home system, strategic planning of its online and offline branding as well as its operative execution.


  • Management of the brand’s renaming
  • Brand image design
  • Defining target group
  • Positioning
  • Formulating brand message
  • Writing slogans
  • Defining specific communication tools
  • Action plan for execution